Short answer: Harder.

But why?

The answer lies in objective decision making versus subjective decision making with the provider audience.

Fundamentally, new therapy adoption focuses on objective factors. Sure, some subjectivity creeps in but it disproportionately an objective sell.

But diagnostic...

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FIVE REASONS STARTUP HEALTHCARE COMPANIES FAIL DURING THE LAUNCH PHASE…OR STALL SHORTLY AFTER… AND WHAT TO DO ABOUT IT

MODIFIED VIDEO TRANSCRIPT

This is Matt Tucker and I want to welcome you to the FIVE REASONS STARTUP COMPANIES FAIL OR STALL AFTER...

This is a modified version of a presentation I gave at the Clinically Validated Digital Therapeutics meeting in December of 2019.

Please note: This is an edited transcript of a presentation and therefore is more conversational in tone than most of my other posts.

I wanted to give you a...

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WHY IS HEALTHCARE SO BROKEN?

MODIFIED VIDEO TRANSCRIPT

I think it’s important for us to quickly talk about why healthcare is so broken.  You can ask any thought leader in healthcare why healthcare is broken and you’re going to get a different...

— Video Transcript —

FIVE REASONS VC-BACKED HEALTHCARE COMPANIES FAIL DURING THE STARTUP PHASE…
AND WHAT YOU CAN DO ABOUT IT

MODIFIED VIDEO TRANSCRIPT

This is Matt Tucker and these are the FIVE REASONS VC-BACKED HEALTHCARE COMPANIES FAIL DURING THE STARTUP PHASE…AND WHAT...